You can apply education anywhere at any time in different forms. But education with marketing gives amazing results.
An educational campaign is a marketing approach where prospects get educated on a brand's values and uses cases of their products or services. This campaign process teaches your leads about a specific topic or industry that can guide their purchasing decision.
It is a way practical approach to your content marketing strategy. Content creation will guide leads further down your sales funnel, focusing on educating about your service rather than pushing towards a sale.
It helps to build trust
Educating your prospects helps you share knowledge that has the potential to nurture your relationship with your target audience, build your KLT factor, and build more rapport. It works better than selling at a go.
DemandMetric research shows that 78 percent of people perceive a relationship between themselves and a company using custom content.
It creates the need to buy
It instills the need in customers to buy your products. This works because educational messages can dramatically increase the likelihood of people making a purchase.
It helps people get to know your business
The steady flow of useful content helps to familiarize consumers with different aspects of your business and easily get anyone interested in what your company does, and how it affects people’s lives.
It generates organic traffic
Having a blog that offers informational content helps to drive more organic traffic to your website resulting in more leads and subscriptions to your email list and ultimately an increase in your sales.
The same report finds that 70 percent of people would rather learn about a company through articles – organically, than through a paid advert.
It can position you as a thought leader
Sharing useful content allows you to position your company as a thought leader in the industry, providing real value to those who need it and creating a loyal community over time.
It converts people to customers
The more people get educated and entertained, the more they don’t mind being sold to. Useful content with no immediate motive to sell makes selling much easier and encourages prospective customers to become recurring customers.
An important rule in marketing is 'provide value first,' then promote your products. And educational marketing strategy does that well!